Faception is an Israeli startup based in Tel Aviv that is developing technology that uses facial recognition to identify terrorists. The technology does not identify faces and compare them against known database to search for matches. Instead, the machines can extract information of an individual’s personality, by analysing the face. Faces are tagged under different personality profiles, and each is known as a classifier. By just looking at a face, Faception can identify if the individual has high IQ, is an academic researcher, a professional poker player or a terrorist.
The technology can be used for safety reasons in public and private spaces. The technology can be used in office complexes, apartments, stadiums, shopping malls and at international borders. There is also a scalable suspicious activity detector. The technology can be integrated in third party products or technologies. Faception offers real time profiling as well. Other applications of the technology include increasing machine understanding of human personality, by incorporating the technology into robots. Faception can identify specific personality traits as well, if the individual is an introvert, if they are compassionate, or if they are antagonistic. It can also be used during the recruiting process, to convert unknown people to known people.
Faception is different from current facial recognition technology because it compares the faces and presents a degree of match to identified personality traits. Current facial recognition technolgoy compares the face to known faces. There is no need for a database of photos to compare the matches with. Faception works on totally anonymous people, and in crowded areas. One of the more fun applications of the technology, is comparing the players in a poker table. Faception can monitor how calm, collected and patient the players are, then predict the winner for the game.